About

About

The etymology of heurēka “I have found”, is from the Greek word heuriskein “to find”; an additional derivative of this word is “heuristic”, also meaning to find or discover. In fact, a heuristic approach is one that uses problem solving or self-discovery to reach a goal. Heuristics can also be mental models or mental shortcuts that enhance decision making abilities and help explain the way the world works.

We started this project so we can share stories of creativity and Heureka moments, identify methods and approaches to be more creative, and use heuristics to learn lessons of what others have already learned and discovered themselves.

You've...found...Heureka!